REUSE AT SCALE – DRY & AMBIENT GOODS

Many items of packaging have become standardized thanks to their design being efficient and cost effective at navigating both the packing line and supply chain. Cereal boxes, steel and aluminum cans, dairy pots, long life liquids all show a natural tendency to standardize. When considering reuse here too, in order to reap the benefits of existing packing line solutions, standardization will play a key roll. Early leaders in the reuse field will need to replay standard filling technology, standard labeling technology and standard sizes, even more important now return of empty pots is part of the lifecycle.

In an extension of the partnership between ARNE.STUDIO’s and Dizzie we opened the brief to develop a new pack looking to incorporate a greater level of automation. We considered materials, seal types, filling line design, empty and full transpiration, reverse vending, cleaning and tracking.

The next generation achieved an overall cost reduction of 60%, reduced plastic by 40%. It has improved stability and front facing area while increasing cell efficiency reducing inbound and outbound transportation costs.

One of the key innovations was the addition of a captive trupaper (r) band. The band increases artwork area to support B&M retail while delivering a tamper evident solution by preventing access the the lip of the lid such that the band must be ripped and removed before the lid can be opened. We went further customizing the banding machines to enable inline SKU printing maintaining constant cross SKU base artwork increasing scale and eliminating change over down time on the line.

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