NecessaryGood provides premium beauty products delivered as part of their refillable service.
At the start of their journey NecessaryGood reached out to ARNE.STUDIO to support them in primary and secondary pack development.
The brand features beautiful glass bottles, in combination with high quality pumps. Sourcing to for reuse was key ensuring internal components would stand up to the extended lifespan of the dispensers.
In the early stages of brand definition we provided prototyping support to explore glass tit color and produce physical samples for photoshoots. High quality functional prototypes were also provided to suppliers as targets and sent out to early adopters, influencers and journalists.
The consumers first interaction with the brand is on arrival of the dispensers. The unboxing and presentation experience is key to conveying long lasting quality and sustainability. ARNE.STUDIO designed a corrugated mailer to protect the packs through the supply chain as well as managing the initial production run.