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Successful packaging execution requires the pack to perform well at many different stage gates from production to filling, from transport to consumer in use. When you start looking at multiple reuse cycles these stage gates increase and include washing, refilling and return. The key to success is anticipation and validation of issues which may arise through early stage testing of prototypes and pilot mold components. The aim is to learn...
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In this post I provide a review of three different in-store refill operations found in the UK, specifically looking at POS dispensing and return to store along with the packaging which supports these ecosystems. Packaging costs are rising steeply due to increases in raw materials costs, supply chain complexities and transportation, not to mention the upcoming UK plastic packaging tax. Combine these facts with a fundamental shift in consumer purchasing...
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